Give the people what they want—growth will follow.
Content is king, and owned media is its primary distribution channel, strengthened by all others. Marketing Chills helps you produce authentic owned media to exude your brand through all its pores. And if you don’t regularly publish now, it’s like carbon monoxide in your marketing mix: it silently affects you, and your competitors see it as fuel. A strategic owned media plan produces a positive ripple effect throughout your marketing mix, impacting your conversion, SEO, branding, and NPS initiatives.
So, what is owned media, and what is community management? Great, now that we’re on the same page, Marketing Chills will help you research and understand your audience to produce content that resonates with them. It’s a longer-term investment that enhances brand recall, assists conversions, and prompts action. Owned media delivers valuable data to optimize your paid media channels and leads to earned media opportunities. There’s nothing but upside to owned media, and we can produce or teach you the best tactics, whatever your needs and budget.
Your website and blog are like digital footprints: each step can be memorialized in perpetuity or erased by a single wave, depending on their infrastructure. They’re often your first impression and primary conversion means, so good design and user experiences are a must. They generate a trove of valuable data and brand awareness and are an ideal house for content and audience engagement. If your site and blog don’t tell your story and provide a clear path to action, don’t worry; your competitors will.