Search Engine Optimization (SEO)

Publish content to attract your audience or PUBLISH IT TO CUBICLE DANCE WITH YOUR TEAM.

SEO is a primary driver of qualified traffic for sustainable growth.

SEO makes your website and content search engine friendly, so you get higher rankings on search engine results pages (SERPS). It’s a must-have, full-funnel strategy with a proven means of attracting a specific audience and guiding them towards an action. The more relevant your content, the more clicks from high-quality traffic, the better your conversions, and the lower your cost to acquire a customer (CAC).

Listen to the pitter-patter of digital footprints.

Clicks are people too! So get to know them and follow their path to conversion. Then use those crumbs to form an SEO strategy and create more, clearer paths for conversion. Some see quick results, most in 90 days, but everyone enjoys the long-term benefits with no significant upfront investment. The goal is that each piece of content you produce serves as a little content annuity that pays dividends for years to come.

Leverage your paid, owned at earned media to scale faster.

Good SEO snowballs the rest of your marketing mix and provides a lift for your other marketing channels. Marketing Chills encourages you to consider the SEO implications of all your marketing decisions. If you leverage your marketing channels at scale, you’ll increase your conversion rate and improve your overall return on ad spend (ROAS).

NO2RALIKE

Marketing Chills views SEO as a one-of-a-kind puzzle waiting to be solved. We use your data and your industry data to assemble the border pieces. The interior pieces begin to fill in with your paid search data- a trove of business intelligence and a benchmark of SEO success. The final pieces come from specialized “listening” tools that tell us what your audience is looking for on search and social. When your puzzle is complete, the solution is a content roadmap to gaps in concepts, topics, and competition that will drive traffic and conversions.

Marketing Chills’s SEO practice is in three distinct disciplines, with three respective teams of practitioners:

Specialists, developers, and analysts who review your site’s physical architecture, user experience, configuration, and structure to configure it for optimum search reception. These are master plumbers that install pipes from your site to search engines. And if you launch a new site, they’ll facilitate the migration, so nothing gets lost. We leave all this stuff in the hands of experts, particularly given the time and money to fix the mess when you don’t.

Content strategists, publishers, and community managers optimize each piece of content for maximum search visibility with tools and keywords. Local SEO is included, which helps your local audience find you (and brings them in the door!). We can teach you on-page SEO with success, experience, and time.

Content strategists and tacticians “listen” to search and social data and combine it with your goals to help you create owned and earned media. You can proactively produce content that resonates with your audience so they want to engage with it, link to it, and promote it. We strive for a consistent pitch and catch here (not isolated, lucky viral hits) and can teach you off-page SEO with a successful process and time.

The first interaction between your brand and your audience is most likely through a search engine.

It’s your chance to make a good “first impression” because you have a high-intent audience looking to you for answers to their questions. And preferably, do everything you can to perch atop the search results! Your site, content, and backlinks should welcome and guide people with different questions in varying stages of the funnel to the right pages and convert. SEO is more than just tricks, keywords, and backlinks- it’s about strategically producing authentic content to tell your story, provide value, and ultimately transcend the ranks on search engines. We’ll help you find your niche, but you must…