Content is King. Distribution is Queen.
Build a content moat around your kingdom to thrive. And survive.
Content is not a fad, and branding is not just for blue chips. You are vulnerable if you are not doing both, no matter your position or size. Your audience’s access to information and the speed at which they expect it demands more from you. And if you don’t answer them, someone else will.
Marketing Chills is a full-service video, photo, copy, and podcast production company that produces solution-based, multi-purpose assets for awareness, traffic, and conversions. We help you answer your audience’s questions and distribute and repurpose content through all relevant marketing channels. And remember, producing the content is not the finish line: distribution is! Most companies overlook it, and why invest in something if there’s no return?
We help you produce mid-funnel content to nurture and convert your audience and monitor your CAC. We also encourage top-funnel content for awareness and authority and bottom-funnel content to keep your audience coming back for more. Content must be purposeful and authentic and promote a dialogue with your brand to build a moat of engagement and conversions. Marketing Chills has expertise across all content mediums and will help formulate the best content for your business.
First, give your content a chance in life, help it cut through the clutter, and tip the scales to resonate with your audience:
- Content audit and analysis
- Audience analysis
- Search Engine Analysis
- Competitor Content Analysis
- Topic Research & Analysis
- Content Strategy
- Content Plan
- Distribution Channel Selection
- Content Testing
- Creative Direction
- CMS Deployment
- Content Tracking and Insights
Then, produce the best content you can- Marketing Chills can help you form a content plant to fit varying needs and budgets.
Our video production services are designed to ebb and flow with your business, from smartphones to sets. We handle all pre-production, production, and post-production aspects, including VFX, graphics, and animation. It’s stored in a video library for repurposing and use in all your marketing channels.
Our photographers shoot for numerous verticals, are world travelers, and have captured many recognizable moments in marketing. A solid photo library is crucial to sustain (and repurpose) the creative needed to feed healthy marketing campaigns. We handle strategy, creative direction, and art direction for various commercial and editorial shoots with photographers emphasizing food, travel, education, still-life, and lifestyle photography.
Our producers are ready to tell your brand story through experiential, branded, and live podcast experiences. Or perhaps, book you as a guest on relevant podcasts through podcast networks to expand your community. This extraordinary top-funnel channel is a personal way to reach and engage your audience. We help with content development and production, distribution, marketing, and audience development. Even video it while you’re at it.
We source leading copywriters, editors, and journalists eager and appropriate to tell your story, position you as an authority, and convert your audience. We also have people that live, sleep and breathe email, drip campaigns, and social posts. We develop blogs, newsletters, corporate messaging, and press releases. Copy is a classic case of matching the right person for the assignment, and we enjoy telling all kinds of inspiring stories.
What a catchall, so here goes: Tradeshows, experiential and event design. Influencer strategy, selection, and management. And if you’re open to strategic alliances, partnerships, and brand activations- we’ve produced significant results, including content creation, distribution, and engagement with some of the world’s most influential brands, celebrities, athletes, and media companies.
Content is the bricks that fortify your brand’s castle.
People have always used their senses to make decisions, but your brand must now adapt to appeal to them and tell your story. People yearn for creativity, authenticity, and community: the tenets of your kingdom. People have voices that want to be heard, and it is up to you to listen. They can amass audiences and drive the conversation. So play nice and welcome them.