Earned media is about what and who you know.
And when the media looks to you, so does your audience!
An earned media plan is a worthy endeavor if you have a passion brand or a rich story to tell. It’s media published by a third party (not paid for like ads) and is distinct because of its passive, priceless impressions. Earned media is an effective way to facilitate the contextual sale, a defacto endorsement of a brand, product, or service, and presents your authoritative viewpoint. People are influenced by what they hear, see, and read, so let Marketing Chills help you create, then seize the opportunity through a systematic, calculated, earned media effort.
Public relations
Public relations is a full-funnel, strategic means of communication that delivers controlled messages through the media. It’s relationship-driven because you’re asking someone who trusts you to support your idea with their reputation at stake. So our matchmakers help you plan, tell your story, execute and report. The goal is to deliver your message to your audience where they consume their media, shaping or enhancing their perception of you.
Publicity
Publicity is a top-of-funnel awareness strategy that attracts big moments of attention in promoting your brand, product, or service. We often target mass media with it versus the more targeted media in a sustained public relations campaign.
Content Marketing
Our community managers help you construct a content plan that attracts and propagates earned media opportunities. Some outlets are hungry for quality, authentic content from an authority and are willing to entrust their audience and distribution to a partner with a real purpose. Let it be you.
Social Media
When your followers, fans, subscribers, or influencers engage with you on social media (share, comment, etc.), that’s a form of earned media! You’re expanding your reach to their like-minded audience. We value social media because it invites user-generated content (UGC), produces data, and opens doors to endorsements, activations, strategic alliances, and partnerships.
Strategic Alliances
Marketing Chills’s strategic alliances, partnerships, and brand activations produce significant, tangible results, including content creation, distribution, and engagement with some of the world’s most influential brands, influencers, celebrities, athletes, and media companies. We’ve put brands, promotions, and people on the map, leveraging our relationships to produce earned and owned media that’s synergistic for all involved. And we are proud of it.