What is Community Management?

Community management is a strategic approach to brand messaging that transcends all marketing channels. It sits on top and engages all your constituents: providing direction to content publishers, overseeing what’s promoted on social media, and even helping HR with employee engagement. Marketing Chills’s community managers listen through all touch points and absorb objective and subjective data to craft authentic messaging connected to your brand ideal. They’ll suggest rules of engagement to cultivate a two-way dialogue with your audience, welcoming interaction with your clients/customers, employees, constituents, and industry. It’s no longer about projecting your messages at people- if you want your content to succeed, a community manager brings the science and art together to enable growth and scale.