Growth Marketing is a relationship-building strategy to attract, engage and retain customers or clients to increase their lifetime value (LTV) and brand advocacy. It’s a longer-term process that requires advanced expertise due to its use of technology, persistent data analysis, testing, innovation, and continuous optimization. Growth Marketing campaigns are structured to evolve with the market vs. traditional campaigns that diminish over time due to lack of evolution. Growth Marketing campaigns proactively guide your target audience through the customer lifecycle, welcoming feedback and creating a two-way dialogue. Traditional campaigns often focus on the top of the funnel and more rapid customer acquisition. The best Growth Marketers operate at the intersection of art and science with the mindset to create and test theories, analyze the results, and continually optimize to produce sustainable results and grow or scale businesses.