Sales is the exchange of goods or services in consideration of payment, promise, or reward. There are distinct sales disciplines, such as B2B and B2C, and each has plans, funnels, processes, pipelines, technology, and teams structured to achieve an organization’s goal. Sales aim to help prospects (potential clients or customers) source what they need at a good value while addressing pain points to produce a cost-effective, win-win for both parties. The healthiest and most successful sales operations enjoy a transparent, open line of communication with marketing, operations, and management.